Sam Zetterberg is a product designer and entrepreneur from Finland, currently based in the San Francisco Bay Area. He has over 15 years of experience, focusing on product strategy, craft, and user experience.

He is also an early investor in Linear and enjoys supporting early-stage startups. Previously, he led product design at Readymetrics from 2019 to 2023, working on HR solutions. From 2007 to 2018, he founded and ran Surveypal.

Outside of work, he's a husband and father to two fantastic daughters.